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How FundCanna helped Tradecraft Farms double in size with cannabis bridge financing in just 72 hours
In the cannabis industry, timing is everything. And in the spring of 2024, Tradecraft Farms—one of Southern California’s leading vertically-integrated cannabis operators— was running out of it.
Their team was deep into a major capital expansion when they hit a wall. COVID-related delays and construction cost overruns left them staring down a $1.5 million shortfall, threatening to stall years of progress.
Traditional lenders wouldn’t touch them. Private equity moved too slowly. And waiting 18 months to self-fund the gap would’ve meant missed revenue, stalled momentum, and a potentially massive setback.
The challenge: a $1.5M funding gap
Tradecraft Farms isn’t new to the game. Since launching in 2010, they’ve built a multi-channel cannabis business with four retail stores, a robust portfolio of house brands, and more than 20,000 pounds of flower produced annually through indoor and hoop house cultivation.
The business was scaling—but expansion takes capital. And like so many legit, licensed operators, Tradecraft found themselves locked out of traditional business loans. Even with solid revenue and a proven model, banks said no.
They weren’t looking for just any loan. They needed a cannabis bridge loan tailored to their operation—something fast, flexible, and designed for a cultivation-driven cash cycle.
That’s exactly what we delivered.
The challenge: a $1.5M funding gap
Tradecraft Farms isn’t new to the game. Since launching in 2010, they’ve built a multi-channel cannabis business with four retail stores, a robust portfolio of house brands, and more than 20,000 pounds of flower produced annually through indoor and hoop house cultivation.
The business was scaling—but expansion takes capital. And like so many legit, licensed operators, Tradecraft found themselves locked out of traditional business loans. Even with solid revenue and a proven model, banks said no.
They weren’t looking for just any loan. They needed a cannabis bridge loan tailored to their operation—something fast, flexible, and designed for a cultivation-driven cash cycle.
That’s exactly what we delivered.
Our Solution:
Fast cannabis financing,
built around the harvest
Tradecraft’s CFO, Geoff Yeterian, was introduced to FundCanna through a trusted mutual contact. From our first convo, it was clear: this wasn’t a generic lending scenario. This was an urgent opportunity to unlock long-term growth.
We moved quickly: underwriting, structuring, and funding a custom bridge loan within 72 hours. We built the deal around Tradecraft’s cultivation timeline. With harvest still months out, we structured the loan to require interest-only payments during the quiet period, giving them runway to finish construction without draining liquidity or risking default.
It wasn’t financing as much as a strategic tool to keep their expansion on track.
This wasn’t just financing, it was a turning point.
Don’t take it from us, here’s what their CFO Geoff put it best:
Why it worked,
and Why It Matters
Most lenders don’t understand cannabis. They don’t get the licensing delays, the long harvest cycles, the compliance curveballs—or the grind it takes to keep retail shelves stocked and cultivation moving.
But we’re a different breed.
We’re built for operators who need capital that matches the reality of running a cannabis business: fast, flexible, and founder-friendly.
For Tradecraft, that meant no snails-pace credit committees. No cookie-cutter financing terms. And no equity dilution.
Just smart financing that helped them
move faster, build bigger, and grow stronger.
And this isn’t the exception. It’s our model.
Need capital to move your business forward?
Let’s talk. We’ll meet you where you are, and help you grow.
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