The state of Ohio just became the 24th state in
our country to fully legalize adult-use cannabis.
And it was a close one. Opposition showed up in numbers to oppose the amendment, while cannabis advocates met them in stride, campaigning for the amendment to be passed. It seemed like a toss-up. Sides evenly split. Like any great rivalry, say the upcoming #3 Ohio State Buckeyes vs. #2 Michigan football game on November 25, it was a nail biting finish.
Ultimately, Cannabis won.
But how did the tides shift in favor of legalization?
We may want to look at the Ohio State vs. Michigan rivalry a second time.
Buckeye fans do not like Michigan.
Michigan does not like THE Ohio State.
HBO has even made a documentary about their rivalry.
It’s that big.
In an absolutely brilliant move, designed to galvanize younger people to get out and vote, the Coalition to Regulate Marijuana Like Alcohol (CRMLA) used the Buckeyes vs. Wolverines rivalry to absolute perfection.
Tapping into this hot topic might have been the spark that lit the proverbial joint.
The tipping point to getting the younger, college-aged voters to get out and vote. Rile ‘em up!!!
By making it seem like Michigan might get a leg up on them if cannabis legalization didn’t pass, it resonated with young voters and they turned out in droves to make sure that didn’t happen.
The group, who historically doesn’t show up to the polls on election day suddenly had a purpose. To have their voice be heard.
We tip our cap to CRMLA for a brilliant ad campaign and congratulate the Ohio cannabis community on a big win!
NCIA is spearheading our industry's efforts to make the industry’s voices heard in Washington D.C. and at the state level. FundCanna is backing this effort with a financial commitment of up to $100,000 and input wherever we can assist. But we can't do it alone.
That's where you come in. For the next 100 cannabis businesses that secure funding from FundCanna, we will contribute by purchasing an NCIA membership worth $1,000 for each. It is time for you to be heard and FundCanna can help amplify your voice. There is strength in numbers, together we can make progress.
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