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FundCanna x Tradecraft Farms
Geoff Yeterian, CFO of Tradecraft Farms, shares how their partnership with FundCanna, a leading cannabis debt financing provider, played a key role in supporting their growth. Tradecraft Farms, a vertically integrated operator, worked with FundCanna to bridge a $1.5 million funding gap and complete a critical capital project on time.
The flexible financing model allowed them to overcome industry challenges and align repayment with their harvest-dependent revenue cycle. As a result, Tradecraft Farms expanded significantly and is now well-positioned for future growth.
Introduction
Tradecraft Farms, established in 2010, operates four retail stores as well as the cultivation of over 20,000 pounds of flower annually, and manufacturing facilities for Tradecraft Farms’ family of house brands.
Background
Geoff Yeterian, CFO of Tradecraft Farms, a vertically integrated cannabis operator based in Southern California, shares his story of crucial partnership with FundCanna, the leading provider of debt financing for the cannabis industry.
Introduction
Tradecraft Farms, established in 2010, operates four retail stores as well as the cultivation of over 20,000 pounds of flower annually, and manufacturing facilities for Tradecraft Farms’ family of house brands.
Background
Geoff Yeterian, CFO of Tradecraft Farms, a vertically integrated cannabis operator based in Southern California, shares his story of crucial partnership with FundCanna, the leading provider of debt financing for the cannabis industry.
Referral & Intro to Fundcanna
Tradecraft Farms’ introduction to FundCanna was made by referral from a trusted mutual connection of FundCanna and Tradecraft team, who could see the benefit in partnering.
Tradecraft Farms’ keen use and timely deployment of FundCanna solutions at key inflection points gives them nimbleness to reach goals faster with more efficiency. Ultimately, a referral led to a flourishing long-term partnership based on trust and results.
Collaboration &
Financing Model
Collaborating with FundCanna, Tradecraft Farms co-created a financing model customized to meet their specific needs and timeline.
The process centered deep examination of Tradecraft Farms’ financial position to ensure alignment with the proposed deal structure.
Tradecraft Farms’ goal was to bridge a $1.5 Million funding gap and avoid derailing a massive capital project with a year and a half delay which would have jeopardized long-term growth.
Results &
Successful Partnership
Tradecraft Farms’ joint effort with FundCanna yielded positive results. Tradecraft Farms and FundCanna’s timely collaboration enabled the capital project to remain on schedule and led to the doubling in size of Tradecraft’s operations, the beating heart of the enterprise.
Tradecraft Farms now boasts 1100 indoor lights(with 420 more on the way), dozens of acres of hoop house cultivation, and a clear trajectory for growth into the next decade.
Summary
Tradecraft Farms’ case illustrates the value of non-traditional financial solutions in the cannabis space. FundCanna is uniquely positioned to address the inherent challenges in cannabis through strategic partnerships with operators like Tradecraft Farms.
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