When Giants Restructure, Nimble Operators Rise

AYR Wellness, one of the country’s largest multistate cannabis operators, just entered into a formal Restructuring Support Agreement (RSA) with its senior noteholders.

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The plan includes an Article 9 asset sale, a bridge loan facility, and a wind-down of operations in several markets—including Massachusetts, where AYR will close a cultivation and manufacturing facility in Milford by late September.

 

This is a clear signal: Even the most well-capitalized cannabis companies are vulnerable to financial pressure and market mismatch. But for local operators, it’s also an opportunity, if they can move fast enough.

Ayr wellness closed

When a big brand exits, there’s white space in consumer awareness.

What the Restructuring Means

 

AYR isn’t folding entirely. Its creditors will take control of key assets in states like Florida, New Jersey, and Pennsylvania through a credit bid process.

 

But other assets—especially in states like Massachusetts—are on the chopping block. And as the company enters liquidation and wind-down proceedings, valuable real estate, staff, and market share will be up for grabs. This is where local operators can win.

 

The Massachusetts cannabis market may be challenging, but demand hasn’t vanished. Customers still need places to shop. Communities still need employers. But to step into the void left by AYR (or your state’s major departing MSO of choice), businesses need working capital—now.

 

Opportunity Has a Shelf Life

 

Let’s say you want to:

  • Lease or acquire a vacated AYR storefront
  • Hire trained dispensary staff who were let go
  • Ramp up marketing to attract displaced customers
  • Boost inventory to serve a larger footprint

 

These are smart, strategic growth moves. But they’re only possible if you can act quickly, and that takes cash.

 

FundCanna exists to make that kind of agility possible.

 

We offer financing solutions that cannabis businesses can access without months of red tape, equity dilution, or slow fundraising cycles.

 

 

How to Deploy Working Capital
When Opportunity Knocks

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Leases, licenses, and locations tied to shuttered dispensaries often become available—sometimes at a discount. A working capital line allows you to move quickly to secure a high-traffic location or negotiate favorable terms before competitors do.

Laid-off staff from MSO exits are trained, experienced, and looking for stability. Use flexible financing to onboard top talent with signing bonuses, bridge payroll gaps, or fund temporary overstaffing while scaling up.

With fewer players in the market, volume may shift. Extra cash helps you build buffer inventory, renegotiate bulk orders with vendors, or introduce new SKUs to capture displaced customers.

When a big brand exits, there’s white space in consumer awareness. Use short-term capital to fund local ad buys, geo-targeted email blasts, influencer partnerships, or rebrand efforts.

If you’re expanding to fill a void, your current systems may need upgrades. Whether that’s new POS hardware, cultivation equipment, or compliance software, working capital lets you invest before revenue ramps up.

Growth burns cash. Access to flexible working capital can help stabilize operations as you scale, covering utilities, freight, security, and other essentials while waiting for your new footprint to become profitable.

Be the Business That Moves First

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AYR’s restructuring may seem like a cautionary tale, but it’s also a case study in why financial flexibility matters. Markets shift. Strategies falter. Even the big players can stumble. The operators who win are the ones who stay ready. If you’re in Massachusetts—or any state where consolidation is hitting—now is the time to:

 

  • Get pre-approved for capital
  • Map out a growth scenario
  • Have your team ready to pivot

 

We’ve seen this before, and we’ll see it again. When giants step back, someone steps up. Make sure it’s you.